While we’re on the subject of branching out from traditional journalism, check out Sparksheet, which launched about an hour ago. It’s a new media and marketing blog by Spafax, the custom publishing company behind enRoute and other slick “branded” magazines. I will be helping them produce content and already have a couple of posts up about airlines on Twitter (some get it; others, not so much) and Robert Scoble’s social media starfish. Like I said, journalism is changing and the walls between ad shop, think tank and newsroom are coming down– and being replaced with windows.
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